Tuesday, September 13, 2011

Is there warrent in the Whopper?

As a college student, I feel that I am in a dysfunctional love/hate relationship with fast food. I love greasy foods late at night, and hate when I wake up in the morning and see the damage I have done. Everyone knows that the fast food commercials and the actual product differ significantly. Even though a nice fluffy bun is displayed on television with a healthy looking patty, I expect a single burger that is at most an inch and a half tall and squashed. I recently came across this website Fast Food: Ads vs. Reality and was fascinated by pictures of the real product versus print or television advertising. This could be huge for the fast food industry. The Internet has the power to turn a local problem into an international brand crisis (the Dominoes pizza incident). Could websites such as this cause a radical change in the appearance and quality of fast foods? Are consumer's expectations so low that the companies can ignore these pesky bloggers and laugh while cashing in on billions? What if there was a powerhouse website that commanded its readers to post any food they receive whether it be from Burger King or Chili's and compare it to the print or commercial advertising? This could be a new standard for chain restaurants to practice what they preach. Yes, the Federal Trade Commission (FDA) and Advertising Standards Authority (ASA) are somewhat regulating these corporations, but what about a social call out? This isn't about documenting fast food gore like finding a finger in your chili, Wendy's. It is about seeing if we can get warrant in the Whopper.

Would you eat the one on the right if it was in a commercial?

No comments:

Post a Comment